What Makes You Unique?

Technology has come a long way. The concept of this brand is to allow people to explore their unique identity using their biometric data and to promote Personalized and Predictive Medicine as a new frontier for healthcare.

With the help of this emerging technology, doctors could avoid prescribing drugs with predictable side effects and it also could reduce the time, cost, and failure rate of pharmaceutical clinical trials.

branding / installation design


The main concept of the poster is deconstructed photo composition with human elements to attract the viewer. On the ‘you’ text, I wanted to add a little touch of the genetic information by embedding text information within the genetic code of letters ‘ATCG’ which are the nitrogen bases in the DNA nucleotide.


Brand Applications

                        Next Project ︎︎︎