Airag
Airag is a fermented drink brand rooted in Mongolian nomadic culture, made from mare's milk. Lightly carbonated with a naturally sour taste, it carries centuries of tradition in every bottle.
The brand comes in three regional flavors, each inspired by a different province of Mongolia because where the airag is made shapes how it tastes. Each label is designed around that region's map silhouette, with the province name printed on it, grounding every bottle in a specific place and story.
Color plays an equally intentional role. Each label's palette reflects the climate and landscape of its region. Dundgovi, situated in the Gobi Desert, is represented in red evoking heat, vast open terrain, and the dry southern steppe.
The overall identity balances this regional specificity with a cohesive system: clean typography, organic forms, and a premium feel that honors the nomadic heritage the drink comes from. Every detail, from label shape to color, is a design decision with cultural meaning behind it.
Airag is a fermented drink brand rooted in Mongolian nomadic culture, made from mare's milk. Lightly carbonated with a naturally sour taste, it carries centuries of tradition in every bottle.
The brand comes in three regional flavors, each inspired by a different province of Mongolia because where the airag is made shapes how it tastes. Each label is designed around that region's map silhouette, with the province name printed on it, grounding every bottle in a specific place and story.
Color plays an equally intentional role. Each label's palette reflects the climate and landscape of its region. Dundgovi, situated in the Gobi Desert, is represented in red evoking heat, vast open terrain, and the dry southern steppe.
The overall identity balances this regional specificity with a cohesive system: clean typography, organic forms, and a premium feel that honors the nomadic heritage the drink comes from. Every detail, from label shape to color, is a design decision with cultural meaning behind it.
The brand comes in three regional flavors, each inspired by a different province of Mongolia because where the airag is made shapes how it tastes. Each label is designed around that region's map silhouette, with the province name printed on it, grounding every bottle in a specific place and story.
Color plays an equally intentional role. Each label's palette reflects the climate and landscape of its region. Dundgovi, situated in the Gobi Desert, is represented in red evoking heat, vast open terrain, and the dry southern steppe.
The overall identity balances this regional specificity with a cohesive system: clean typography, organic forms, and a premium feel that honors the nomadic heritage the drink comes from. Every detail, from label shape to color, is a design decision with cultural meaning behind it.
Branding / Packaging Design / 3D Modeling
