Airag is fermented alcoholic drink series that is made from mare’s milk. Based on these characteristics, Airag contains a small amount of carbon dioxide and up to 3% of alcohol. The taste is slightly sour, but the exact taste depends on the exact method of production.

The visual identity is built on design elements that focused on evoking “healthy” and “organic”. The authentic, yet elegant look is translated to the logo, colors, and packaging.

Branding / Packaging Design / 3D Modeling

Since the brand is heavily emphasized product labeling, I wanted to keep the bottle design simple and elegant due to the premium quality of the product. The capacity of the bottle is 750 ml (25.4 oz) which is a standard size in wine and spirits products and it is perfect for sharing. 

︎︎︎Previous Project
                        Next Project ︎︎︎